In 2011, Grey’s journey started in search of the most innovative and creative fashion concepts from around the world. We have been hand picking the most elegant and unique fashion items from Europe, Asia, and the Middle East. Grey’s existence is based on the love of fashion and the collections and pieces are carefully curated!

The fashion industry is all about following trends and coming up with new concepts. That is why Grey is highly engaged in top-tier trade shows worldwide to source and handpick the finest pieces and brands.

Grey focuses also on independent and emerging under the radar designers, brands, and talents. We genuinely believe in empowering female designers and local talents and we have become known for introducing new and exciting labels to fashion enthusiasts.

Our independent designers and talents who maintain an emphasis on craft and design, create embroidered and printed pieces in exquisite fabrics, colors, and patterns. In addition to Grey’s independent designers’ collections and handpicked items, Grey has expanded and started designing a full ready-to-wear collection with fit and quality obsession